Social networking sites like MySpace, FaceBook, and even Twitter, can be great places to promote your website or blog.
Start by creating a group or groups, centered around your niche market and begin networking with other users who have the same interest in your niche topic.
FaceBook allows you to create a business or “fan” page that can be used to share and post information to promote your business website.
You can use your fan page to share information such as your hours of operation, location, etc. It can function as a marketing tool that can generate leads for and promote your business.
Twitter’s founders don’t actually classify their web site as a social networking site, but anyone using Twitter can tell you in a hurry that it definitely falls into that category.
Twitter is actually more like a micro blog; and although many people consider Twitter and Tweeting to be a total waste of time, if you learn how to use it properly, it can be a valuable sales asset and traffic generating business tool.
Just like anything else, social networking sites can be great promotion tools. But to get the best results, you need to learn how to use them effectively.
It will require a bit of testing and experimentation on your part to determine what works best for you. But when you DO get the right formula; you’ll be glad you “wasted your time” playing around with social networking sites.
We realize that social networking sites aren’t for everyone and that they’re not absolutely necessary to run a successful website or blog, but using them to promote your web sites can definitely make your life run a lot smoother.
It’s important to understand the benefits of Twittering, and that Twitter can be used for much more than just personal updates.
With the introduction of microblogging to the Internet, Twitter has reduced the time it takes to market content from hours, that it used to take from using previous forms of communication; to minutes and even seconds, through the use of Twitter Tweets.
Although many users like to put in cat updates, or tell everyone what they’re doing in the bathroom at 2:00 in the morning; Twitter has many more useful purposes than that.
Initially blogs used to have the same stigma attached to them; but with microblogging, the world suddenly woke up and almost immedately understood what the power of simple publishing, combined with citizen journalism could accomplish.
Twitter is a place where you can freely accomplish many things.
The benefits of Twittering allow you to:
- Promote yourself
- Promote your business
- Promote others (affiliates)
- Get advise on almost anything
- Run polls to find a consensus
- Acquire human resources
- Immediately broadcast important breaking news
- And the list goes on ….
Microblogging has become so widespread, that if you participate in any social media community these days; people probably already know that you’re also on Twitter.
While Twitter doesn’t in itself have the best methods of finding people; you can always Twitter to see who your friends are following, or just join the conversation without being too intrusive, and simply ask.
Don’t be bashful, join in and make your presence known.
When you get involved with the community, jump in and share your expertise. See what people are talking about, ask questions and give good answers when you have them.
Know the difference between pushing and pulling. For instance, when you post a link to your latest blog post to Twitter, you are making a push, or an action to grab the reader. Direct marketers have mastered the technique of pushing and have developed it into an art form.
Although some of your readers can ignore your posts; the people that appreciate your posts will immediately check you out.
On the other hand, RSS is a pull. Users generally check RSS at their own speed, and it usually takes much more time to get any “buzz” going around your content.
Read the Tweets that are already out there.
One of the benefits of Twittering is that there’s a lot of valuable information from a lot of smart individuals on Twitter, that you can use for yourself and your business, if you just take the time.
This is how to get automatic Tweets on your Twitter page, when you get too busy or overwhelmed to do it yourself.
Twitter Feed, is a simple free tool you can use to pull in RSS feeds from your blogs, article sites, or any other site that has an RSS feed you want to hook up with.
You can use Twitter Feed with only your own blogs, or in conjunction with your friend’s blogs and other quality sites that you would like to use to update your blog.
This works great for people who are often too busy to post to their own blogs on a regular basis.
First do a Google search for Twitter Feed, go to their website, and sign up for your free account by providing your email address and creating your password.
- You will then be directed to the second step where you create your feed for your blog.
Here is where you name your feed, and insert the RSS feed URL for your website.
The URL of your feed will depend on which blogging platform is used, but you can usually find it by clicking on a button or icon labeled “RSS”, “Atom”, “Syndicate”, or something similar or by clicking on the icon located in the right hand side of your browser address bar.
If you still have trouble finding it, you can always check the documentation of the blogging platform software that you are using. This should tell you how to find the feed URL.
You can click on the advanced settings to further customize how you want your feed sent.
- Next you move to step two where you configure your publishing services.
Here you can get automatic Tweets on your Twitter page, Laconia, Ping.fm, Hellotxt, or Facebook by just clicking on each service and either joining, or activating and authenticating your existing subscription.
That’s all the work you need to do to finish your feed and to get automatic Tweets on your Twitter page.
You can create all the additional feeds you like by signing into your dashboard and following the above procedure.
This is probably one of the easiest ways to get automatic Tweets on your Twitter page, Facebook, and your other publishing services.
You know that Twitter is good for business, when both Google, and Bing, begin to index Tweets in the search engine results.
Although we’re not sure how they are going to accomplish it; last week, both Google and Bing, made their announcements to that effect.
If you need to be convinced that Twitter is good for business, just go to some of the “big boys” websites to confirm my opinion.
Twitter has been steadily growing in importance, attracting more and more followers every day.
Since so many consumers are now using social media sites like Twitter, more and more savvy internet marketers have noticed that online merchants, are also testing the waters, and experimenting with Twitter.
To date, most merchants still do not seem to be paying much attention to Twitter, or to the other social media sites; however, with Google and Bing’s announcement, things are about to change!
If you’re not currently on a social website like Twitter, your competition may already be out gunning you.
You should consider using Twitter to promote your brand, increase your visibility, and maximize your earnings.
It’s obvious that Twitter is good for business, when e commerce merchants like Amazon, Sears, and Walmart, start using accounts dedicated to Twitter.
This should tell you something.
Some merchants like Amazon, use multiple accounts to manage different sectors of their business, while others like Sears, use only one interactive account.
If you decide to experiment with Twitter, it’s important for you to explain to your customers, exactly how you operate.
You should clarify how many accounts you have; and what type of information you provide on each account.
This clears up any confusion your followers might have, and gives them up to date information on your products, or services.
Keep your customers happy, and give them Tweets with the information they are looking for.
Twitter is good for business; take advantage of it, and use it wisely!
Since social media is now firmly embedded in our everyday lives and does not seem to be going anywhere soon, it seems perfectly logical to assume that social media marketing will be trending high through 2014.
This February marks the ten year anniversary of Facebook and the second year that it has been listed on the NASDAQ.
When it first appeared online, almost nobody knew what “Friending” was all about.
Since then, all the talk about social media being a passing fad has ceased and the term “Friending” has become commonplace on and off line.
The same applies to Twitter and the “tweet”.
The social media landscape has changed and now it has become quite clear to everyone that social media is arguably the best way to reach your “friends” and for many companies, the best way to reach potential customers.
Many brands have accepted that social media as the best way to interact with their audience online and as we continue into 2014, we expect many more companies to come to this realization.
During the early stages of social media, Internet marketers would arbitrarily distribute content with the hope of reaching a receptive audience.
Today, companies have evolved from having strictly one sided conversations with potential clients to having more personal relationships with their customers. Companies have come to the realization that people do not want to be marketed at on social media.
Users of social media go online to talk to each other, while brands on social media are there by “invitation only”.
Companies have learned that in order to attract customers, they need to provide value to their customers experiences and in order to do this, they need to listen to what their customers want by engaging them in conversations across social platforms and responding to their needs.
Companies who use information gathered through conversations with potential customers on social media, have a distinct advantage over those who do not.
And those who approach social media with a specific plan of action will fare much better than those who “tweet” without any reason.
Through the use of data based marketing, brands have learned to gather heaps of information from a variety of social media outlets and use it to market more intelligently.
When used properly, this information can help companies understand their consumers’ affinity for their brand and then leverage that knowledge to get consumers to take the desired action.
Brands have adapted to social media to the extent that they have learned how to interact with their audiences online, pull up a seat at the table and be invited to participate in the conversation.
The data that brands have compiled from their interactions with customers outside of social media channels, combined with data they collect through social media, further helps them keep their seat at the table.
It appears that social media marketing by companies who provide timely relevant content and respond to the needs of potential customers will continue to trend high through 2014.
By applying the following blog commenting practices, you will be able to credibly assert yourself as an authority in your market, help you stay in touch with what is happening in your niche, and cultivate substantially more interest in your platform.
Legitimate blog commenting practices are often ignored or abused by Internet marketers.
- When commenting on a blog, use your real name, not an alias, keyword, Company name or website URL.
Remember, people like to connect with other people.
By using your real name, you are presenting yourself as an authority in your market niche and extending your brand.
Using your real name also fosters trust and increases transparency. When other readers want to contact the blog commenter, they expect to connect to a person, not a generic alias, website URL, etc.
Blog commenting practices is all about promoting yourself and your website.
- The best blog commenting practices recognize that blog comments are not advertisement bulletins.
Instead of blatantly promoting yourself in the comment portion of somebody’s blog by simply trying to insert your website URL; try adding value to the topic being discussed by providing your unique insight naturally.
The best blog commenting should exude confidence in your experience of the topic being discussed.
- All blog commenting practices should be relevant to the topic, to the reader’s needs and to their interests.
Pick a specific item from the blog post you intend to comment on and provide some original insight on that specific item.
- Make your comments specific, thoughtful and pithy. Never over-generalize your comments.
A pithy, thoughtful comment that brings your own unique insights to the forum will more likely get rewarded by being posted, and should encourage additional comments by other blog readers.
It is important that the writer of the blog post you are commenting on understand that you have read the blog post.
- Before making wild accusations and jumping to erroneous conclusions about a blog post, take in the full context of the post you intend to comment on.
Some blog commenting practices recommend “stirring up the pot” to generate controversy.
Unless your controversial assertions are calculated and carefully researched, you could be making a serious mistake by appearing conceited and overconfident or by making the author of the blog post appear foolish or poorly informed.
Neither scenario is not what you want to achieve.
If you do not fully understand t he full context of the blog post, ask the author for clarification before providing your insights.
- All blog commenting practices preach staying positive and civil.
Never use angry or destructive language when submitting blog comments. All this can do is embarrass the blogger and bring down your credibility standing.
Submitting positive useful grammatically correct blog comments can only improve your standing in your niche market.
- The best blog commenting practices recommend refraining from automated blogging submissions.
Prior to commenting, most blogs will have an area for you to provide your contact information.
This is where you can insert your website URL to acquire back-links and allow other people to contact you.
If there is no place for you to insert your website URL, it is acceptable practice to insert your link at the end of your comment with a contextual lead in to relevant content on your website.
Even the best automated blog commenting software cannot determine or replicate relevance, specific details or authority.
Only live human beings having their own opinions and lifetime experiences can successfully engage in understandable blog commenting practices.
No software program on earth has yet been able to duplicate the blog commenting process enough to assert your brand and authority in any niche market.
As you comment on a variety of blogs in your market niche, you should also be able to acquire inspiration from the blogs you read.
- This helps keep in touch with your audience needs.
- Helps you stay current on new breakthroughs and trends.
- Helps you keep an eye on and get a “leg up” on your competitors.
- Get ideas from leaders in your niche for social media networking, etc.
- And, to build an article portfolio to use in your article marketing endeavours.
Using the above blog commenting practices can only help you with your marketing when done properly.
Learning how to avoid bad keywords requires understanding of some simple definitions.
First off, you need to understand what makes a good keyword good.
You will also need to learn how to identify bad keywords, and what makes bad keywords bad.
Keyword competition is obviously one of the determining factors.
Although there are no hard and fast rules, determining whether or not a keyword has too much competition is generally a good way to avoid bad keywords.
Calculating keyword competition can easily be accomplished by using the search engines or more readily with one of the many free or paid keyword research tools available on the Internet.
High search volume alone does not necessarily mean you have a good or a bad keyword. Generally the higher the search volume, the better your keyword.
However, if nobody is searching for that specific keyword, there is no point in trying to rank highly for that particular keyword.
For instance, if your website is about horse training, the keyword “horse training” will probably be high volume and difficult to rank for.
The keyword phrase “problems with training horses” is obviously lower volume, but still specific to your website and much easier to rank for.
Exact searches are defined as keywords that are directly relevant to the topic of your niche website.
The keyword phrase “problems with training horses” could be categorized as being an exact keyword.
On the other hand, you should avoid bad keywords like “mule training” or “problems training mules”.
Like everything else in life, balance is important.
Keywords with high search volume and a low level of competition is the ideal scenario for a good keyword.
The minimum amount of exact searches for a good keyword is around 200 searches per month. However, this number is somewhat vague.
To really avoid bad keywords, you need to differentiate between “buyers” and “browsers”.
Buyer keywords are keywords that convert higher and will attract buyers to your website.
An example of a “buyer keyword” is “best horse training techniques”.
Browser keywords are keywords that attract web surfers to your website but that do not convert well, if at all.
The search volume for “browser keywords” is usually much higher than for “buyer keywords”.
A good example for a browser keyword is “free horse training tips”. The word free will usually attract visitors to your site but not buyers.
Many webmasters choose to use CPC (cost per click) advertising to market products or services on their websites.
When using CPC advertising like Google AdWords, learning how to avoid bad keywords becomes much more important.
Unless you don’t particularly care about spending a fortune in CPC advertising when setting up your marketing campaigns, you need to avoid building them around bad keywords.
If you are selling a high end product on your website that costs less than a dollar per click, you may not care much about refining your keywords.
But, if you are selling an e-book on your website for $17.99 and are paying $4.50 per click, you will quickly want to learn how to avoid bad keywords when building your CPC campaigns.