4 Reasons Why You Should Use A Confirmed Opt-In List.

This post was written by Internet Marketing John on July 22, 2009
Posted Under: List Building

There are several reasons why you should use a confirmed opt in list, however, the main reason is to prevent unscrupulous individuals from subscribing to your list, using a false e-mail address.

If you don’t believe this happens, you need a reality check!

A recent study that was conducted by Marketing Sherpa, showed that only 68 percent of users actually entered a valid e-mail address.

This means that  34% of the people in their study intentionally used false e-mail addresses for one reason or another.

If there was no other reason why you should use a confirmed opt-in list, dealing with malicious addresses would be enough!

A confirmed opt-in, virtually eliminates this problem by giving you proof that subscribers to your offer, actually DID REQUEST your information.

Another reason why you should use a confirmed opt-in list is to protect yourself from false spam complaints.

Subscribers will occasionally ask for information, then later forget what they requested, or who they requested the information from, and lodge a spam complaint.

A confirmed opt-in, requires that some action on the part of the person making the request takes place, before they are placed on your e-mail list.  When a confirmed opt-in is used; your request has been documented, and you are protected from these complaints.

Capturing a targeted, “clean” list, is another reason why you should use a confirmed opt-in list.

Since only the true owner of that email address, can respond to your opt-in invitation, you know that the address is valid, and that the real owner actually intended to subscribe to what you are offering.  This creates a narrowly targeted list.

Finally,  another reason why you should use a confirmed opt-in list, is for deliverability.

As an ISP standard for managing mailing lists; using a confirmed opt-in ensures that you get the best possible deliverability for your e-mail messages.

For More Reasons Why You Should Use A Confirmed Opt-In List, Click Here.

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