A Good Slogan Will Improve Your Brand Recognition

This post was written by Internet Marketing John on December 5, 2009
Posted Under: Branding Information

Creating a good slogan will improve your brand recognition, and increase your business earnings.

Your business in important to you, and so is your reputation in the marketplace.  Therefore,
in order to achieve a successful outcome; careful planning is needed to create a good slogan for your business.

To achieve a good slogan that will have a chance at becoming truly memorable, you must be informed about the qualities that make a good slogan.

  • The most important quality of a good slogan, is that it won’t be easily forgotten. A good slogan must be memorable, increase brand recollection, and act as a trigger to motivate a potential buyer.
  • It should be able to capture the full attention of a potential buyer and remain in their  memory banks for some time.
  • An essential factor in business is staying power.  A good slogan should be able to subconsciously stay in the consumer’s mind, until they are in a position to purchase your brand.
  • A good slogan produces a memorable image in the mind of the consumer.

The majority of people, produce images in their mind, when they hear something that reminds them of a memorable slogan, that relates to a brand.

  • A good slogan will improve your brand recognition by triggering these visual patterns, and reminding them of your business logo.

The better your slogan, the stronger the bond between the two.

  • A good slogan motivates people to perform an action. It subconsciously triggers them to purchase the product associated with the slogan.

A good example of this is the 1950s jingle; “See the U S A in your Chevrolet….”

Everyone remembers the slogan, that immediately awakens the Chevy brand recognition in their minds, and made many of them decide to buy a Chevy.  

That one slogan, sold a lot of cars!

  • A good slogan creates a product distinction, and highlights the product’s benefits. The best slogans always emphasize the benefits that are derived, from using your product or service.

Using these qualities will help you create a good slogan that is guaranteed to improve your brand recognition, and make your profit margin skyrocket.

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  1. Slogans - Why Do We Need Them?  on December 5th, 2009 @ 11:04 pm

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