Affordable Email Marketing With Auto Responders

This post was written by Internet Marketing John on December 20, 2009
Posted Under: List Building

Affordable email marketing with auto responders, must first begin with a sizable opt in list.

email-marketing1Conventional advertising methods such as mass mailings, magazine ads, and television spots, can quickly eat up your advertising budget, particularly if you are just starting your business.

Affordable email marketing with auto responders is just that; except for the monthly cost of your autoresponder service; emails are free.

Your primary focus should be to build your opt in list as quickly as possible, by offering a free report, newsletter, or ebook to entice your potential clients to sign up with you.

This is the principle  behind affordable email marketing with auto responders.

The primary object is to provide quality information to your visitors, in return for their names and email addresses.

Once on your list, you can deliver them your newsletter, send them updates, and occasionally offer promotional messages at timed intervals, by using your auto responder service.

Although affordable email marketing with auto responders is extremely effective when done properly, you must exercise caution not to wear out your welcome with too many promotional messages, or by using your auto responder to send too many emails , too frequently.

Even though opt in e mail marketing allows you to escape the umbrella of being labeled as  a spammer, don’t overdo sending  promotional messages.   This can only result in loss of credibility, and cancellations from your list.

There is a fine line between effective, aggressive, email marketing practices, and spamming.

It only takes one annoyed customer with a large voice on the web, to smear your reputation and ruin your business because of overzealous email marketing.   Worse yet, is losing your hard worked for reputation, in your market niche.

On the other hand, if you continue to judiciously promote your free newsletter, or ebook on your website;  your visitors will often pass your messages on to their friends, who in turn may be interested enough to visit your site, and either purchase your products, or sign up to your list.    

As your customer list grows substantially larger, your  email marketing campaign will be providing you with enough money for you to move on to try more expensive advertising methods, if you so choose.

When you decide to get into affordable email marketing with auto responders; the potential for your message becoming viral,  as well as your earnings potential increasing, becomes enormous.

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