Blogging Information: How To Create Successful Blog Posts

This post was written by Internet Marketing John on August 27, 2011
Posted Under: Blogging Information

inet-blogging-2Learning how to create successful blog posts is a learned art that requires a great deal of practice to be effective.

Not everyone is a born blogger.

Many bloggers simply write whatever comes into their mind and then wonder why their blog posts aren’t attracting many followers.

They fail to realize that whatever floats through their mind may not be “catchy” enough to grab the attention of potential customers.

Much of the information that is posted on the Internet these days is nothing more than “pap”.

Pap is slang terminology that describes the senseless babbling and worthless pablum that some bloggers consider useful content.

It is verbose verbiage that is used to fill up space on websites or blogs.

In reality, out of a 500 word post, many blog entries may only have one or two sentences of truly meaningful information.

Bloggers who constantly post pap will never realize much web traffic or generate substantial business to their sites.

Here are some useful tips that will show you how to create successful blog posts that will help generate web traffic to your blog.

  • Before you publish your post, think about what you are going to write.

Think about what you are writing about then state the facts, make your point and move on to the next point.  Whatever you do, don’t rant!

Although it’s tempting to get carried away writing about a subject you are passionate about and pump out page after page of content on it; remember that not all of your readers will share your passion.

Make your blog posts short, sweet, eloquent and to the point.    If it takes you an inordinate amount of words to explain your thoughts, you probably don’t understand your topic very well.

  • Make your blog posts easy to read

Make your blog posts accessible to the maximum amount of readers by keeping your content understandable and writing to the “common man”.

To ensure that everyone will understand what you are talking about, write your blog posts to a lower level of reading.

Except for the writing of Technical papers, if your content is written to a university graduate reading level, you could be depriving yourself of a massive audience.

  • Write about what you enjoy

When you don’t really enjoy what you are writing about, it shows.  Write about what you enjoy and have a passion about and your posts will reflect it.  Your readers will also appreciate posts that aren’t “forced”.

  • Write as often as possible

Write as frequently as possible but don’t sacrifice quality for quantity.

Make your blog posts useful to your readers. If you pack your posts with useful information such as product reviews, product information, specifications, testimonials, etc. your readers will return for more and will no doubt pass the information on to others.

Your viewers come to your blog for content, don’t give them useless babble.

Don’t stop blogging if you go dry and run out of ideas.  If you can’t think of anything to write about, look at your competition to see if they can offer you some inspiration.

All writers have “dry spells”.   When you get one, go surfing on the web and talk to other people.  Whatever you do, do not stop writing.

  • Follow current trends to stay newsworthy

Keep your eye on current events in the news and on what your competition is writing about. Pay attention to what your readers are following and build on it.

If there is a hurricane in the news, write about it.  If a holiday is coming up and you can weave something relevant to your business into it, write about it.  Always stay newsworthy.

  • Invite comments to your blog posts

People share their ideas with others by commenting on your blog posts.  This can be great or not so good.

By moderating comments before you post them, you can edit out spam and bad comments however, sometimes it’s better to leave some controversial comments on your blog to generate some buzz and create some debate.

When enough readers frequently comment on your blog posts, your search engine ranking will improve.

  • Proof read and spell check your posts

Learning how to create successful blog posts is easier when done on a word processor.

Word processors allow you to spell check and proof read your posts before you throw it on the web where everyone can see it.  Fortunately most blog software already have these functions included.

Remember, once your post is published and made public, it is crawled by the search engines and can be seen by everyone.

  • Include videos and pictures in your posts

Videos help explain things that are difficult to describe using words.  Pictures also help define what your blog post is all about.  Both add a new dimension to your post that will attract viewers to your site.

  • When you promote a product or service in your post, make sure you include the price.

People dislike reading on and on about the benefits of a product without knowing how much the product actually costs.  Not only is it annoying to the reader; it will probably cost you the sale.

  • Break up your text

Make your writing easy on the eyes.
Use proper punctuation for a pause or a break.
Break up your writing into paragraphs.
Use double lines to separate your paragraphs.
Use bullet points to emphasize important points.
Use sub headings when writing long posts.
Use proper HTML headings for headlines and sub paragraph titles.
Be careful not to overdo it and chop up your blog posts by using too many short sentences.

  • Include your affiliate links

When learning how to create successful blog posts don’t forget to include your Amazon, ClickBank or Commission Junction affiliate links.

What good is learning how to create successful blog posts if you neglect to include your affiliate links in your content and lose out on the sale.

Lastly, check your links to make sure they are active before you publish your blog.

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