Blogging Information: Why Blogs Are A Great Way To Build Your Web Presence

This post was written by Internet Marketing John on May 20, 2010
Posted Under: Blogging Information

Hundreds of thousands of words have been written on why blogs are a great way to build your web presence, but it really just boils down to two main reasons; unique content and incoming links.

Search engines also play an all important role as to why blogs are a great way to build your web presence.

Since Google, Yahoo, MSN, and the other major search engines can’t have a real live person looking at every website to categorize it and determine their worthiness; they use sophisticated software robots generically known as “Spiders” to do the work for them.

These spiders travel throughout the Internet and crawl web pages to determine the value and worthiness of the websites they encounter, by using complicated formulas known as algorithms.

Right now you’re probably asking yourself; what does this have to do with why blogs are a great way to build your web presence?

Quite a lot, actually!

Here are some reasons why blogs are a great way to build your web presence and are so effective.

  • Search Engines Love Blogs
  • Blogs Are A Great Way To Build Your Website For Free
  • WordPress Or Blogger Blogs Are Super Easy To Set Up
  • Web Design, Templates, And Graphics Are Already Furnished With Blogs
  • Blogs Can Be “pinged” To Let The Search Engines Know That Content Has Been Updated.
  • Posting And Adding Content To A Blog, Is An Easy Process
  • Blogs Can Be Linked To Anywhere Including Product Sales Pages, Squeeze Pages, Or Affiliate Links
  • A New Webpage Is Created For Every New Post That You Make To Your Blog.  This Grows Your Website Incredibly Fast.
  • Sign Up Forms For You Mailing List, Or “squeeze Pages”, Can Easily Be Placed On Your Blog
  • Free Reports Branded Or Otherwise, Can Be Offered From Your Blog.
  • Blogs Look Great And Very Professional Without The Necessity Of Learning HTML or CSS.
  • Blogs and any website they link to, are generally indexed, or “crawled”, very quickly by the search engines.

This is one of the two main reasons why blogs are a great way to build your web presence, and your online business.

Blogs allow people to post interesting content on a regular basis.  They also tend to attract people who return to a blog after commenting on it; to see if anyone else has made a comment.

This constant activity, along with the “unique content” that is generated, is why blogs are a great way to build your web presence.

Regular updating is the main reason why the search engines seem to have such a “love affair” with blogs, and why they index them so quickly.

And don’t forget “pinging”.

Pinging after posting your content on your blog, is simply a way to notify the search engines that you have conducted some new activity on your site, and that they need to pay you a visit.

Bloggers who update their blogs every 2 or 3 days with original, unique, valuable content will attract the search engine spiders and visitors, like bees to honey.

Your posts don’t have to be long drawn out epics. Unlike the print media, people who browse the Internet don’t usually care to read long articles.

A simple 250 to 350 word post will do the job just fine and bring the people who are interested in what you are writing back for more.

This is why blogs are a great way to build your web presence.

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