Brand Equity – How Important Is Brand Equity As An Intangible Asset ?

Brand equity is one of the most important assets to any company. It is a marketing term, that examines a product’s performance in the market arena, as if it had no benefit of a brand name. It refers to the marketing impact of a specific product, in association with a brand’s name. As an intangible […]

Slogans – Why Do We Need Them?

Today, almost all forms of business branding involves creating slogans to bolster or augment the business brand. Slogans have become a necessity in building effective business branding campaigns. Slogans are defined as short phrases or sentences, that reinforce the business name or logo, and typically tend to make it memorable in the mind of the […]

A Good Slogan Will Improve Your Brand Recognition

Creating a good slogan will improve your brand recognition, and increase your business earnings. Your business in important to you, and so is your reputation in the marketplace.  Therefore, in order to achieve a successful outcome; careful planning is needed to create a good slogan for your business. To achieve a good slogan that will […]