The Opt-In mailing list is beyond a doubt the most straightforward and useful of all mailing lists. An opt-in mailing list is one where the users must take some action in order to subscribe to it. This typically involves the filling out of a Web-based sign-up form. Lists where people actively add themselves, are much [...]
What everyone says about first impressions is true, first impressions count a great deal; particularly with new subscribers to your email list. Before setting up your email campaigns, make sure the first email that you send to your new list member is a great one. First impressions count a great deal when you are trying [...]
Believe it or not, you could be using spam emails to your advantage in your marketing efforts if you just sit back and consider how many ways you could be effectively using them. One of the first things email marketers learn to do is, how not to become recognized as a spammer. The consequences of [...]
