How To Write A Successful Sales Letter

This post was written by Internet Marketing John on September 3, 2009
Posted Under: Internet Marketing Information

Every successful sales letter will display  a well know structure that is often described as AIDA.

AIDA is an acronym that represents the following:

  • Attention
  • Interest
  • Desire
  • Action

In a successful sales letter, you must first capture the attention of your prospect.

You should be able to do this using your headline and lead of your sales letter.

If your advertisement fails to capture your prospect’s attention, you have a failed advertisement.

You can write the most impressive sales copy ever written, but if you don’t grab your prospect’s attention, they will never read it and they won’t get the opportunity to buy your product or service.

In a successful sales letter, you need to create a strong interest in your potential client, to keep him reading your letter.

If you can build interest in your prospect, and keep it; they might just eventually purchase your product or service.

A successful sales letter will focus on channeling the desire, that your prospect already has, toward purchasing your product or service.

Your prospect may not realize the fact, that he already has an existing desire to purchase your product or service.

You need to channel that existing desire, focus it, and make him want to fully experience your product.

Every successful sales letter presents a call to action to finalize the sale.

Here you are urging your prospect to click on a buy now button, pick up a phone, attend a sales seminar, return the reply card, or what ever to close the sale.

A call to action, asks for the sale, or for whatever else the goal of your sales letter might be.

At this point in your sales letter, you are urging your prospect to act immediately.

You must be persuasive enough, and present the terms of your offer well enough, to drive your prospect to immediate action.

When the sale is made, you want to totally satisfy your newly acquired customer.

Here is where you must over deliver on everything promised in your sales letter.

A successful sales letter is only as good as the delivery of the goods promised.

The end goal is to have a satisfied, happy customer, that trusts you enough to purchase from you over and over again.

You will make more money in the long term, if you always keep your customers satisfied.

Anyone smart enough to hold down a responsible job in these highly competitive days of specialization can learn to write successful business letters. And it doesn't take five or ten months to learn ho...
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