Pinterest Marketing – How To Properly Optimize Your Images

This post was written by Internet Marketing John on December 31, 2014
Posted Under: Pinterest Marketing

Pinterest Marketing   is just another way to market your business brand online.

Pinterest is a social networking site that allows its users to create image collages online and share them with other users on “pinboards”.

When it comes to social media, its always important to be aware of where consumer dollars are being spent.  Pinterest has almost five million users and is growing by leaps and bounds. Almost 1.6 million unique users visit Pinterest daily and spend an average of 15 minutes a day on the site.

Pinterest users are active “pinners” and tend to follow specific brands.  Why is this important?  Well “pins” go viral just like YouTube videos and Twitter “Tweets”.  In fact pins go viral over 100 times more on Pinterest than on Twitter.  In addition, over 15% of Pinterest users never use any other social media site.

By putting the right offer out there for Pinterest users, you can potentially create a viral marketing solution for growing your brand.

There is a Right way and a Wrong way to optimize images when you are marketing with Pinterest, so pay attention to the following recommendations to get the best “bang from your buck” out of the images you post on Pinterest from your website.

Pinning will give you the best opportunity to get your image to go viral.  Its perfectly alright to upload and pin your own images but don’t do it exclusively.

Optimize your image file names. The file name becomes your image file, so name your images with a description of what they are and optimize them accordingly.  A file named “gibson-guitar.jpg” will rank much faster than “Dec_136856_2014.jpg”.

Liking, re-pinning, and commenting affects how your images appear on Pinterest, so don’t pin from only one site.  Use a variety of sources.  The more re-pins you get, the more links you get to your site.  Re-pins keep the original source link intact.

Pinterest does not add any links to uploaded pins.  You can drive traffic to your site by editing your uploaded pin and adding an appropriate link.  Although most of the links on Pinterest are no-follow links, socially they are still a factor in the search engine algorithms.

Use short captions and include major keywords.  You can always add more information in your pins comment section.  Comments are a great way to connect with people.

Although Pinterest descriptions can be up to 500 characters long, keep them brief.  Long descriptions can annoy some pinners.

Remember that Pinterest is a social media site so like Twitter or Facebook, engage your followers.  The more followers you have with an image, the more power you have.

It pays to do some research to determine what draws you toward an image and then try to mimic those qualities.

Pinterest is not an advertising platform, so like, comment and re-pin other people’s images.  Treat the site like it is, a social media platform.

When creating additional boards, optimize their titles.  Use keyword rich names that are specific to the content of each board.  “Things I Enjoy” is not as specific as “Mosquito Lagoon Fishing” or “Playalinda Beach Surf Fishing”.  Remember that the title you named your board becomes part of the Pinterest URL.  Use good keywords in both your Title and Description.

Pinterest allows the search engines to crawl their entire site.  This means that search engine optimized boards will show up in Google’s search results.

Facebook does not do this.

Pinterest marketing is all about getting people to share your content.  You can assist by adding a “Follow” and “Pin It” button to your websites.

You can also pin YouTube or Vimeo videos to your board for pinners to watch on the site.

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