SEO Is A Constantly Changing Process

This post was written by Internet Marketing John on December 2, 2009
Posted Under: Search Engine Optimization

Search engine optimization (SEO) is a constantly changing process that requires constant attention if you plan on remaining at the top of the search engine results pages (SERP).

There are no absolutes with search engine optimization, which means that there can be no guaranteed success. google-seo
You should remember this the next time you look for help with your SEO.

There are some long standing SEO techniques that were extremely effective in the past, but now produce dubious results.

The days where purchasing a keyword rich domain name, tweaking the title with a keyword or two, and writing a few articles; could get you to the top of the SERPs, are long gone.

SEO is a constantly changing process that requires modification as the search engines adjust their algorithms.   You can avoid wasting your valuable time by learning about what currently works, vs. what used to work well.

For example, Google does not use keyword meta tags data, to determine your position in the search engine results.

Keyword meta tags can still be used to keep track of the terms you are optimizing individual pages for, because Yahoo still uses them.  Bing may also use them to some extent, but don’t rely on them to achieve first place ranking.

Because some search engines still use meta keyword tags as a factor in their algorithms, it wouldn’t hurt to keep using them as an insurance policy.

Prior to 2006, the meta description that was displayed on the SERPs was determined by the site owner.

These days, Google’s algorithm picks matching snippets from the content, in the page relating to the search query, and displays the selected snippet from your content, in the SERP.

When publishing fresh content, be sure to do your keyword research well.

Keyword density, at one point in time, was supposed to improve on content optimization.

Because search engine spiders do detect patterns, there was some truth to this idea.  However, spending excessive time and effort maintaining a specific keyword density these days holds little benefit.

You still need to make sure the content that you are optimizing contains keywords; but keeping it to a specific percentage doesn’t matter much unless you overdo it.

Dynamic URLs are now managed differently, by the three major search engines.

Duplicate content that was once the scourge of big websites has become an issue of less concern today.  This is Because the search engines already know the most commonly used avoidable parameters, such as session IDs, or product attributes, no extra effort is needed to make them SEO friendly.

The canonical link tag, http://bit.ly/1yZ5bW; tells the search engines to index the preferred URL, instead of the long dynamic version.

Don’t forget that SEO is constantly changing process, and knowing what works and what doesn’t work, will put you a step ahead of your competition, in getting your visitors to your website.

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