Should You Mobilize Your Website?

This post was written by Internet Marketing John on January 2, 2012
Posted Under: Mobile Websites

Should you mobilize your website or not?  That is the million dollar question many webmasters are trying to answer as we speak.

We all know that websites are powerful marketing tools and that your web presence is your most powerful marketing asset.

But does the cost of mobilizing your website justify the potential return?

Recently conducted studies have shown that only 21% of websites are currently optimized for mobile “smart” phone usage.

Smart PhoneBased on that statistic, 79% of all mobile websites now provide less than an ideal viewing conditions for their users.

Device detection, reduced bandwidth considerations, cross-platform compatibility, load time, site navigation and site optimization are just a few of the many factors that need to be considered for ideal mobile website viewing.

Most websites today are designed to be viewed on a 10 to 15 inch wide screen.

Many of these websites when viewed on a 3 inch screen leave a lot to be desired therefore, screen real estate issues also become an issue with mobile web sites.

With over 99 million people in the United States browsing the mobile web, you need to decide whether or not it benefits you to mobilize your website.

Companies charge anywhere from $7,000 to over $20,000 up front for configuration and mobile site design.

In addition, from $400 to over $1,500 per month is being charged by most companies for mobile content and updating services.

If you have a secure e-commerce site, you can expect to pay up to 75% more for the services.

These prices are on the low end of the spectrum.  Many companies charge thousands of dollars more for creating an optimized mobile website.

Regardless, consider the cost of NOT investing in mobilizing your website.

The world is going mobile and if your website is not easy to view and use on a smartphone, you’re already at a disadvantage to your competition.

In the near future when an estimated 40% of people are using smartphones, your business could suffer a huge problem.

Deciding whether or not to mobilize your website is a cost benefit decision you need to make sooner rather than later.

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