Social Media Marketing: How To Take Advantage Of Facebook And Twitter For Your Business

This post was written by Internet Marketing John on June 10, 2014
Posted Under: Facebook,Social Media Marketing,Twitter

We all know how huge social media is, so here are some tips on how to take advantage of Facebook and Twitter for your business and get it right the first time.

social mediaSince there are well over 150 million tweets made every day on Twitter and well over 800 million users on Facebook; it should be no surprise how important these two social media platforms can be to your business.

From marketing research, to data capture, to branding, to customer service and sales; social media has a plethora of uses in marketing.

When you get it right, social media can provide huge amounts of traffic, sales, brand awareness and SEO to your business.  However, when you get it wrong, your business could suffer from the web savvy public.

From a business standpoint it is important to know why you are using social media.  Why are you doing it and what are you trying to achieve?  Are your reasons valid?

Once you have your goals identified, you can build your social media campaigns around these fundamentals.

Both Facebook and Twitter can be used to increase brand awareness and build both presence and community.

You can add brand pages of Facebook and use Facebook apps for promoting and advertising your business.

Twitter in conjunction with trending topic advertising and sponsored posts is also about to add brand pages.

Since social media is all about people, make your content easy to share.

Identify advocates and devote the primary focus of your time on social media sites to the building of relationships.

Creating great content is important on Facebook and Twitter.

In order to succeed with any social media, you need to create outstanding content that people will want to share among themselves.

Try to capture the imagination of your target audience and post accordingly.

You can boost sales and make your business more profitable on social media by using discounts or promotional offers to drive traffic to your website.

However, displaying the same ad over and over again on Facebook or tweeting the same tweet over and over again on Twitter can kill your click-through rate.

And, this can happen in a matter of days or even hours.

Keep things mixed up and have backup ads using different images, headlines and offers ready to go.

Social media can also help you keep your existing customers happy.

Because customer recruitment can be an extremely expensive proposition, customer retention is important.  Use social media to address your customer’s concerns and keep them happy.

Using social media can be a cost effective way of making your business more profitable.

Many large companies use social media as part of their overall brand building and marketing strategy.  Zappos.com is a prime example of how effective it can be.

Public perception is important in our society, so how your business is perceived when you use social media is extremely important to it’s welfare.

Being authentic and putting forth an appropriate tone is critical for your brand when using social media.

Setting the wrong tone can be a crucial mistake on Twitter or Facebook and could cost you dearly in your business.

Poorly thought out tweets or posts can backfire.  Just look at McDonalds as a prime example.  They received a barrage of bad tweets after posting a poorly thought out tweet and suffered for it.

When taking advantage of Facebook and Twitter for your business, build on your company’s strengths.  Remember that a long term plan for your social media has a greater chance of success than a short term effort.

Many businesses utilize automation and scheduling tools for convenience however, they should not replace human interaction.

Some social monitoring tools can be essential for increased brand awareness and tools can save a business time, but nothing replaces a human when interacting with social media.

Although learning how to take advantage of Facebook and Twitter for your business takes some time to master, the benefits are beyond dispute.

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