Traffic Generation: Proper Placement Of Keywords In Your Page Title

This post was written by Internet Marketing John on August 29, 2010
Posted Under: Traffic Generation

search-engine-optimization-plusAmong other things, traffic generation requires the proper placement of keywords in your page title and other key locations in your website.

Keyword research is a basic requirement for any traffic generating strategy.

You need to know which keywords are being searched for the most in your market niche, which keywords you need to target for your site, and what keywords your competition is using.

Once you have identified those keywords, the most important places to use them is in the title of your web pages and in your articles.

All the search engines use the title of your website and webpages as a major determining factor in ranking your site.

The titles of your web pages and website are also used by the search engines for your listing in the search results.

It’s important to remember that if you have a multi-page website, not a one-page static website, every single page of your site needs to be optimized for the search engines using the keyword phrases you researched.

Every single page of your website will show up separately in the search results, not just your home page.

It is essential to place the keyword you want to rank for in the title tag, the title of the article, and at least in one (<h1></h1>), heading tag.  This is how your visitors will locate you through their searches.

Many businesses that are just starting out online, will place their business name at the top of every web page in their website, and nowhere else.  They then wonder why their traffic is not up to par.

Although it’s important to have your business name in the title of your webpages, the fact is that you also need targeted keywords in the title, to get organic search traffic.

Organic search traffic, is the traffic you get from people who locate you through searching a specific keyword that is relevant to your market niche.

The truth is that most people don’t even care about your business name until they discover your services.

Let’s take an example.

An alzheimers community in Savannah, Ga. is named “Shadowmoss Plantation”.

After doing a bit of research, we found that many people were searching for “Shadowmoss Plantation” because it is a golf country club, ranked in the first page of the search engine results for that keyword phrase.

In order to show up in the rankings for that phrase; it was necessary to include “alzheimers” in the title and change the keyword phrase to “Shadowmoss Plantation Alzheimer’s”.

After the change was initiated, the business eventually showed up on the first page of the search engine results.

Proper placement of keywords in your page title
is not only important, it is essential if you plan on getting ranked highly in the search engine results.

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