What Is Evergreen Content And Why Is It Important?

This post was written by Internet Marketing John on November 1, 2014
Posted Under: Search Engine Optimization

The term “evergreen content” is thrown around quite a bit by blog management experts who are tasked with keeping blogs current.

Evergreen Content

Evergreen Content

Evergreen Content are the posts and articles made on your blog that remain current and relevant over a long period of time.

Some topic contents will change over time and lose relevancy.  This type of content is not considered to be Evergreen.

Knowing what Evergreen Content is does not explain why it is important to your blog’s success.

First of all, Evergreen content can take a number of different formats.   It requires some advance planning to determine what content you write will remain unchanged over time and continue to be relevant to your audience.

These post formats can help you create good “evergreen content“.

  • Posting “How to” tutorials and “How to” guides

Assuming that the processes or techniques you are writing about will not be significantly changing in the near future, writing guides on “How to” perform an act, or tutorials on “How to catch fish” etc. are great evergreen content.

Learning how to ski or teaching someone the basics for catching fish does not significantly change, therefore it is considered evergreen content.

Writing blog posts about frequently asked questions on your subject matter will provide guidance to newbies in your field of expertise and a significant amount of evergreen content.  These posts are considered evergreen content because the questions are unlikely to change in the immediate future.

  • Posting about Industry wide definitions

Writing blog posts about common phrases specifically used in your area of expertise that will not likely change in the near future is great evergreen content.  Definitions that are not likely to change can be written about once and forgotton about.  This type of content never needs upgrading and will benefit you over time.

  • Posting lists Industry resources

Posting resource lists to newbies in your niche market is another type of evergreen content.  You will need to periodically ensure that your links are still current, but the list of resources should remain unchanged over time and still be of benefit to your audience.

  • Posting on unchanging definitions or positions

Posting on broad topics that are unlikely to change in the near future is another type of evergreen content however, this can be difficult to determine since very few things in life remain unchanged.  Political positions should be considered evergreen content, but are they really?

Posting text is not the only way to provide evergreen content to your blog or website.  You can also use audio or video formats to post evergreen content.

The point is that in order to be considered evergreen content, the content must be kept up to date.

The goal is to provide content that will remain relevant over a longer period of time than a time sensitive post on a current event.  This is of course a goal not written in stone.  Very few posts created remain relevant over time without some future
modification. As SEO changes, so will the relevance of your blog post.

Even the most relevant “evergreen” blog posts have to be revisited and modified from time to time to stay current.  But, you can minimize the amount of follow up that is needed by selecting posts that require minimal future changes.

Blogging “experts” tell you that more is better but don’t let evergreen content get buried under a ton of blog posts.  Place evergreen content “front and center” on your blog.  Don’t let it get buried in your archives.

  • There are a several ways you can do this.

The easiest and most obvious is to create a “Start here” page on your website and list all important evergreen posts.  This can serve as a reference point for new visitors to your blog.

Depending on your market niche, you can create pages for training guides on your site that direct new visitors to evergreen resources.  This will help them get up to speed with the basics.

You can use the sidebar on your blog to create a section titled “Top Posts” or “Featured Posts” and list your evergreen content there.  The top left sidebar is the first thing readers look at when they visit a site and is a good place to list your “Top Posts”.

You can periodically re run evergreen content to increase the exposure to your readers however, you can run into a problem with duplicate content if you’re not careful.

Regardless of which format you use for evergreen content or how you place it on your blog, the important thing is that you create it and occasionally monitor your content for relevancy.

If you take the time to create valuable evergreen content for your site and make it strategically prominent to your readers, it will help improve the authority of your website with the organic search engine results and increase the overall perception of your website as a leader in your niche market.

Evergreen content is important and goes a long way to improving both.

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