Why Mobile Optimization Is More Important Than Ever

This post was written by Internet Marketing John on July 12, 2015
Posted Under: Internet Marketing Strategy,Mobile Websites

Although it is important for Internet marketers to know why mobile optimization is more important than ever before, it is more important to know why.

Mobile Optimization

Mobile Optimization

Since 2014, most businesses have realized that mobile marketing has become a significant priority.   Businesses have correctly been putting more focus on mobile optimized content and social media marketing.   This year, mobile strategies have moved beyond just having responsive mobile applications and web sites.

Recently, Google has taken a special interest in the sites that it displays in its search engine results.

Their testing of “not mobile friendly” icons next to poorly optimized sites and the fact that for over a year now, Google has been penalizing sites that generate errors for mobile users leads observers to believe that mobile optimization is more important than ever.

Sites with videos that are inaccessible on mobile devices, and sites with erroneous redirects are being downgraded or de-prioritized in Google’s search engine results.

When Google included a Mobile Usability feature in their newest launch of Google Webmaster Tools, it became obvious that Mobile Usability was much more relevant to optimal search engine results and that it placed more emphasis on the “friendliness” of mobile sites over conventional web sites.

The Mobile Usability feature allows webmasters to see how their websites perform on mobile devices and gives specific warnings that indicates what areas potentially need improvement.   It can be viewed by looking under “Search Traffic” and then “Mobile Usability”.

This leads us to believe that Google has apparently made mobile usability a huge Search Ranking Factor

By the end of 2015, most businesses should understand the necessity of having a mobile social media strategy that is geared to how mobile users consume and interact with social media.

They will hopefully be incorporating mobile users into all areas of digital marketing by furnishing them more fully responsive websites, better mobile advertisements, and content specifically geared to mobile website consumers.

Mobile optimization and creating an effective mobile website will now be more important than ever.

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